” . . . successful brands [organizational logos] develop reputations for telling a certain kind of story that addresses the identity desires of a particular constituency.” (p. 211, How Brands Become Icons by Douglas Holt, Harvard Business School Press)
Everyone’s life has a story. Many people have a second story more important than the first. A person can tell a story or they can live their story. Out of our second story we have a new view of life and the world in which we live.
An ancient passage states: “He sets aside the first to establish the second. And by that will, we have been made holy through the sacrifice of the body of Jesus Christ once for all.” (See Hebrews 10:1-10) The sacred second story brings wholeness.
John Maxwell, in Be A People Person, writes that: “The happiest people are those who have invested their time in others. The unhappiest people are those who wonder how the world is going to make them happy.” (p. 15) The view from the second story is out to the world. We know that our foundation is taken care of by Someone much bigger than ourselves.
Who knows? The second story may keep on going.
